Retail sales

There are still a few streets in Chennai that have more houses than flats. It is always a pleasure to go into such a street, because one gets to see sights that are unique today, but were commonplace a couple of decades ago. And when the street is a dead-end, it makes for some added excitement - because you know you don't have the excuse of 'passing through'!

Early last morning, I went into one such street in Abhiramapuram. Okay, the excitement was slightly lower, because I had a good reason to be there. It was nice to see that the practice of washing the space in front of the gates and tracing 'kolams' in them still continues - that's something one can't get to see in front of a flat. And because it had rained a bit during the night, the street had a misty feel to it, the fresh mist that foretells a crisp day.

And then I saw this colourful sight. These tricycles have almost disappeared with the advent of all the big, corporatised retail stores. They are the last link in a chain that has connected farmer to consumer, getting the vegetables from the field to the table within 24 hours more often than not. Unlike the big stores, this chain does not have any fancy infrastructure or management overheads; no storage facilities or refrigerated trucks. It runs on links that fragment the produce at every stage, making sure that there is no need to carry inventory. And it works because there are still many wives and mothers who do not believe in storing vegetables in their freezers - they want them fresh, every day. And these tricyles bring such vegetables right to the gates, dispensing of 250g of tomatoes, a 100g of beans - just enough for a household to be fed that day. And these retail specialists probably know much more about their customers' preferences than any store manager can find out from his databases!