Umbrella brand

Quick, name any umbrella brand that you can remember! If you are a true Madrasi, you would have answered that with "மான் மார்க் குடைகள்!!" (maan mark kudaigal - stag mark umbrellas). For years, the 'Stag' brand has been synonymous with umbrellas - in fact, it is a brand name which has been so highly localized that I was shocked to find it is not a Madras-based brand, after all!

Starting off in 1860 with a single shop in Bazaar Gate Street, Fort, Bombay, selling umbrellas imported from England, Ebrahim Currim found business to be so good that he very soon moved to larger premises near the Juma Masjid. His sons Rahimbhai, Ramjanally and Goolamally followed him into the business and in 1902, Ebrahim Currim & Sons set up the National Umbrella Factory. Soon thereafter, the company established branches in Madras and in Calicut (now Kozhikode) during the first half of the 20th century. Over the years, they have moved beyond their standard grandfather-black umbrella to many colours, shapes and designs, and to a variety of uses, too. Today, their factory has a capacity of 3,000 umbrellas per day, though the average production run is more like 250 units a day.

Even though I cannot argue that 'Stag' mark umbrellas belong to Chennai - and I'm still getting used to that fact - I can try and put up a vigourous defence that it was 'Maan mark kudaigal' (in both Tamizh and Malayalam) which created the umbrella brand for Ebrahim Currim & Sons!

Paper picture?

Well, this doesn't have any specific connect to Madras, or to Chennai, but the sign was intriguing. I thought I knew a fair bit about the brands connected with photography, but 'Forte' was a new one on me. Judging from the font and the nature of the sign, I assumed the brand is something that probably died out in the 1960/70s and Mount Photo continues to display this sign because they are too lazy to take it down.

But no! Forte started life as the Hungarian subsidiary of Kodak, way back in 1922 and continued to show signs of life into the 21st century. But as a manufacturer of speciality photo paper - large format black & white seems to have been their flagship product - in a rapidly digitizing age, they probably could not find enough aficiandos to keep themselves afloat; the British Journal of Photography reported the demise of Forte in their January 2007 newsletter. (Forte's website is also defunct, now).

Still, there are a few stockists who continue to supply the last bits of Forte paper to those exacting photographers who will use no other - like this one in Canada, for instance. Could it be that Mount Photo is also one of those rarity distributors?

PS: While digging for information about Forte, I came across this interesting clip on 'How Film is Made' - worth a look, if you have about 20 minutes to spare.