Now where have I seen that before...
Oh yes, I know this is not an original idea. The concept has been around for a while now. I can't remember when this one first came up, but I am sure that the idea for this hoarding came from an ad for some adhesive brand where a car was stuck to a billboard. I used to remember both - the car as well as the adhesive - brands and now I can't recall either! Google has also failed me this time. Does anyone know what I am talking about?
It's okay if you don't because you can then substitute this one. Hindustan Motors manufactures some models of Mitsubishi cars for the Indian market; they also manufacture some earthmoving equipment for Caterpillar. In front of their sales office, they have stuck one of each - a Mitsubishi Cedia and a Caterpillar backhoe loader - on low hoardings. As you drive in to the city from the airport, the car is easily noticed; the Cat is slightly hidden from view and you have to know where to look if you want to see it.
But that still doesn't take away the question... where did I see this before?
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