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Tuesday, 5 January 2010

Brand value

Even without the 'de', this lodging place would have attraced the crowd it normally does. But just to make sure that any French tourist coming by feels completely at home, the name has been expanded as "Hotel de Kerala".

If you look closely, you'll also see the "Kerala Hairdresser" in the picture. Granted that the neighbouring state is one of the top must-visit tourist destinations, that still doesn't explain why the brand is flogged so much!


Monday, 4 January 2010

Three-card trick

Through most of the '70s, even well into the '80s, it was not uncommon to find cows and buffalos being led from street to street by the local milkman. Milk was fresh, straight from the udders and you could feel the warmth spread through the vessel as the milkman poured out your requirement. It was a leap, not merely of faith, but of several degrees of temperature, when Aavin began regular supply of milk through the city sometime in the '70s. Chilled bottles with candy-stripe tinfoil caps would be delivered at a milk booth, twice a day; folks from the neighbouring streets would have to come to the booth and pick-up their quota. Once you made a decision on how much milk you needed every day and how you wanted it split between the morning and the afternoon deliveries, you had to live with that decision for the rest of your life - or that is how it seemed to be.

Milk bottles gave way to half- and one-litre sachets; more choices came by. Toned, double-toned and low-fat varieties were added. More automatic vending machines sprung up. The gathering of housewives and servants at the milk booth of an afternoon gave way to aggregators picking up volumes on behalf of their customers; the new age milkmen, supplying sachets at your door, for a fee. With the state loosening its monopoly on milk in the late '90s, private dairies increased the choices available. Through it all, Aavin's milk-card remained a prize; with a discount of close to 15% being given to a card-holder, it made sense to buy a card. In the past, being allowed to buy one was the result of reams of documents and several 'inspections' and 'verifications'. You had to trade off the guarantee of supply (which the milkman was naturally very bad at) against the flexibility of your need (which Aavin seemed to consider an act of treason). And then the deal was "no card, no milk". But with Aavin simplifying the procedures significantly, the 15% discount looks very inviting. Even after the milkman's fee, you have something left over.

The dates for buying / renewing milk cards vary from locality to locality. Yesterday was our turn; our milkman came up and told us that there were new cards available at our booth, all we had to do was go there with proof of residence and we'd get our cards. And so, here I am, three years after having moved into my current flat, with the first set of my milk-cards!



Sunday, 3 January 2010

You understand, don't you?

My friend Ram, over at the other Chennai Daily Photo blog would be pleased with this one. It may not win the grammar prize in its class, but it gets the message across very effectively!


Saturday, 2 January 2010

A word a day

When India became a republic in 1950, the Constitution of India did not mention anything about a national language. It was an issue that had many of the members of the Constituent Assembly take strong positions; ultimately the Munshi-Ayyangar formula paved the way for Hindi to be declared as the 'Official Language' with English as an associate Official Language for a period of fifteen years. The idea was to use that period to help all non-Hindi speakers learn the language and acquire some degree of expertise with it. The first Official Languages Commission's report recommended a step-by-step to eventually replace English and establish Hindi as the only Official Language, if not as the 'National Language'. However, violent reactions against the report led to Jawaharlal Nehru declaring that English could continue as the associate, additional Official Language for as long as the non-Hindi speaking people wanted it.

In 1963, the Official Languages Act was passed. Under that act, and its subsequent amendments, India continues to have both Hindi and English as the Official Languages of the Union - and any of the 21 other languages listed in the Eighth Schedule of the Constitution can also be used to transact the business of the Union. In offices of the central government and almost all central public-sector units, it is Hindi which is being taught in various ways to those who are non-native speakers of the language. One such measure is the 'Word-a-Day'; it has been around for nearly 20 years now. The day's Hindi word is displayed at several places within the office and is expected to be used in conversation during the day.

And what's the word I chanced to see a few weeks ago? One that has been the casualty in disagreements about the national / official language!



Friday, 1 January 2010

Times change

Tempora mutantur, nos et mutamur in illis.

So much has changed in the last decade and most of it has been for the better, I'm sure. As we move into the next decade, here's wishing that, ten years hence, we can conclusively say that the world has become more peaceful, healthier and just that tad cooler than what it is today.

A big change in the city of Chennai, just to the right of the clock tower (though not seen) in the picture is the almost-ready Express Avenue, a large mall which is set to open soon. Express Estates, which could justifiably claim to be the nursery of every sporting club in the city will only be a faint memory. But times change and we change with them. Including clock towers; this one at Royapettah sports different colours from what it had a couple of years ago!


Thursday, 31 December 2009

New dawn rising

The sun rises over the Bay of Bengal, as seen from the Marina beach. May the New Year bring a lot of light, cheer, joy and prosperity to everyone, everywhere - have a great 2010, folks!


Tuesday, 29 December 2009

The main devotee?

One of the occupational hazards of being a 'dubash' (from 'dvi' = 'two' and 'basha' = 'language') with the East India Company was having your name twisted around and being anglicized beyond local recognition. Resilient people they were, the dubashes took it all in their stride, comfortably straddling two worlds separated not just by language, but also by customs and cultures.


One such dubash was Alangatha Pillai, who was prominent enough to be one of the first 12 aldermen of the Corporation of Madras - he was named in the Charter itself. Apart from being a dubash, Alangatha Pillai, or Allingall as he was referred to by the British, was also the chief merchant of the British East India Company in Madras, coming to that position in 1680. Even in the days before he became the chief merchant, Alangatha Pillai had built up a good deal of coin with his dubash skills. Like many good folk, Alangatha Pillai deployed some of his earnings to religion. While he was likely generous in his donations to several temples, it is believed that Alangatha Pillai was specially fond of Ekambareswarar, the deity at Kanchipuram. He was a regular visitor to that shrine until the governor (was it Streynsham Master?) put it to him that if he were to build a temple near the Fort, a great deal of travel could be avoided*. Putting that idea to work, Alangatha Pillai had the Ekambareswarar temple built on what was then the Washers' Street.

However, there are other versions which claim that the temple has been in existence for over 500 years now, dating it to a time before the British. In which case, Alangatha Pillai probably financed the temple's renovation, endowing it richly from his personal fortune. Because of his munificence, the temple was marked in the official records as "Allingall's Pagoda"; that name did not catch on and the temple continues to be known as 'Chennai Arulmigu Ekambareswarar Temple'. There is, just as soon as one steps inside the temple, this carving on one of the pillars, showing a devotee. It is believed this represents Alangatha Pillai, the chief devotee at one time!


* A similar story is said about the Varadaraja Perumal temple at Kaladipet, but that'll have to wait for another post!

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