Brand value

Even without the 'de', this lodging place would have attraced the crowd it normally does. But just to make sure that any French tourist coming by feels completely at home, the name has been expanded as "Hotel de Kerala".

If you look closely, you'll also see the "Kerala Hairdresser" in the picture. Granted that the neighbouring state is one of the top must-visit tourist destinations, that still doesn't explain why the brand is flogged so much!