Faith based

Well, that's what a lot of movies were, in the olden days. All the legends came alive in black & white and then later in Technicolour; but here's a hoarding that places a lot of demand on your faith. The writing in Tamizh, at the top of the hoarding says, "Do you want to be a millionaire! If you buy this movie, you will be a millionaire!"

Now, that's really asking for some faith!